Salai Shop Shares Their Rich and Beautiful Pakistani Culture in the US. The Entertainer and Amir Khan, and created hilarious social media videos with Sham Idrees, to help popularize the best of South Asian culture in the United States. Salai Shop is a well-known department store in New York, offering some of Pakistan’s biggest brands to some of the world’s most famous celebrities in sport, entertainment and social media. The company has helped to dress boxing champion Amir Khan, hip hop icon Cedric The Entertainer, and has collaborated with Sham Idrees to create hilarious viral videos, all in the name...