Sana Safinaz is an established and well-known name in the fashion industry, especially in the Middle East and parts of Asia. Started by two enterprising young friends, they have grown from strength to strength. Initially set up to offer Haute Couture in Pakistan, they tweaked their business model to offer Ready-to-Wear clothing. This model resulted in sustained growth for the brand as consumer demand for off the rack clothing is on the rise. Here’s a look at the Sana Safinaz Winter Online Collection 2017-18. What to expect The designers behind this label work hard to offer fresh and new designs...